Courses

AR 328 Graphic Design Processes (3 HRS.)

AR 340 Type and Design (3 HRS.)

(Prerequisites, AR 102 and AR 305.) Introduction level graphic design course to be concerned with fundamental issues and topics in graphic design. Basic, traditional and contemporary (digital) aspects of profession-oriented design composition, design preparation, and design production will be included in the course.

(Prerequisite, AR 240.) Application of design and type principles to the
development of symbology. Selected topics in design, i.e. perception,
figure ground, shape, visual dynamics, Gestalt Principles, and
fundamentals of design.

AR 341 Web Design (3 HRS.)

AR 440 Advanced Typography (3 HRS.)

(Prerequisites, AR 240, AR 305 and AR 340.) This course will develop
an understanding of digital technology as it relates to Visual Communications, as well as an understanding of web terminology, language, and process related to current design applications.

(Prerequisites, AR 341.) Advanced-level graphic design studio course to be concerned primarily with issues and topics in professional typographic
conceptualization, composition, and execution. The course, building upon course work from Graphic Design Processes, Graphic Design Systems, and Graphic Design Formats will cover a very basic history of graphic design with special application to typographic design and visual
communication design.

AR 441 Art Direction I (3 HRS.)

AR 540 Art Direction II (3 HRS.)

(Prerequisite, AR 341 and AR 440.) Advanced, team-oriented graphic design studio course, concerned primarily with professional issues and topics in visual communication. Part I of a sequential year-long capstone project. Coursework will necessarily build upon both conceptual and pragmatic understandings developed in the courses Graphic Design Processes, Web Design, Type and Design, and Advanced Typography. Coursework will involve design studio business issues and topics.

(Prerequisites, AR 440 and AR 441) Advanced, senior-level Graphic Design studio course to directly follow Art Direction I, as the second half of a yearlong capstone project. It will necessarily build upon both conceptual and pragmatic understandings developed in the previous graphic design courses. Each student will propose and develop an approved, in-depth, professional quality visual communications concept. This course is to be taken concurrently with AR 599 Capstone in Professional Practices. Not for graduate credit.

AR 490 Internship in Graphic Design (3 HRS.)

*AR 495 Independent Study in Graphic Design (1, 2, or 3 HRS.)

(Prerequisites, AR 340 and AR 341) Advanced level graphic design course concerned with fundamental issues and topics in the professional world of graphic design. Basic, traditional and contemporary (digital/web) aspects of profession-oriented design composition, preparation, and production will be applied in real-world projects. Students will work under the supervision of a representative from the partnering agency hosting the internship and/or a professor. The work may be independent or collaborative but always to serve the client and art director.

(Prerequisite, permission of instructor.) Advanced work in a field of specialization for which the student can show sufficient background. Prior to enrollment, student must obtain approval of the instructor under whom they wish to work, and together should devise an agreeable plan for the semester’s outcomes.

*AR 300 Brand Storytelling (3 HRS.)

*AR 300 Motion Graphics (3 HRS.)

(Prerequisites, AR 340 and AR 341) Students will explore topics related to brand storytelling. We will define what a brand is. Research the audience to understand their challenges, goals, and what they see as success. Finally, we will create content that the audience can relate to, showing them how the brand can assist them on their journey to success. Content creation will include graphic design, motion graphics, video, and audio for digital and printed delivery.

(Prerequisites, AR 340 and AR 341) In this course, students will explore topics related to graphic design and motion graphics topics. As a special topics course, various sections will be offered, focusing on specific motion graphics topics.